How to calculate your website IQ
This article explains how to calculate Website IQ and how to get on the "Smartest Website in the World" list.
First of all - why would you want to know your website or blog IQ?
Why #1 - Increase your advertising potential
There are numerous studies, articles and books that show
correlation between income and IQ. People with high IQ have more money to spend.
This is kind of people you want on your website.
Sites with high-IQ traffic can charge more for advertising. Bloggers
with multiple sites can fine-tune advertising and show more expensive and more
sophisticated ads on the high-IQ sites.
Why #2 - Know your audience
Change your writing style to get best fit to intellectual level of your readers.
If your readers average IQ of 90-95 you should avoid news from CERN
and stick to mainstream subjects. On the other hand - if you get traffic with IQ
120+ you should quote Shakespeare in your posts.
Why #3 - It is fun
Don't you want to know that your blog readers are way smarter than
Google or Yahoo visitors? Do you have rival blogs that have better usage stats?
Beat them with IQ stats!
How does it work - basics
Ask your visitors to take an IQ test at www.iqleague.com. Test takes about 60 seconds and
100% free. You can place a banner, a text link or just redirect your users.
For each visitor we remember were he came from and automatically enroll that
visitor into "your-blog.com" group. Once we have 5 visitors from your website
who passed the test we calculate IQ of your website and give you awards. After
that your website starts IQ competition with other sites.
The URL of your website will be http://www.iqleague.com/group/mysite-com
Feel free to embed award HTML into your website to show the world how smart you
How does it work - technical stuff
You need to bring at least 5 visitors who complete IQ test every 30 days to stay
active. Our average conversion rate is about 30% so 15-20 redirects or clicks
from your site should be enough.
To identify your site we use "referrer" value that is passed by the browser. So
make sure you are not using IFrame's - they would not count.
We use full domain part of the referrer URL but drop all the folder structure. So
"blog.mysite.com" and "mysite.com" will be counted as two different sites, but
"mysite.com" and "mysite.com/blog" will be counted as the same site.